Behavior of Decision Making for using Mobile Networking of Student of Surindra Rajabhat University

Abstract

The objectives of this research was 1) to study the behavior of decision Making for using mobile networking of student of Surindra Rajabhat University. 2) to study the marketing mix of decision making for using mobile networking of student of Surindra Rajabhat University. The sample group participated in this research includes The questionnaire undergraduate students 400. Was data collection and the statistical applied in this research includes percentage, mean and standard deviation.  The research result showed most of the samples are female studying in the second year in Faculty of Humanities and Social Sciences The average monthly income are less than 3,000 bath. Most are using AIS, the second are True Move and Dtac system respectively. Most telephone number using are only 1 number using prepaid forms and cost less than 300 baht per month. The overall marketing mix that affects the decision of mobile network most respondents paid much attention to the physical aspects of the service center, the average was 3.86, the second is the place aspects, the average was 3.71, the average of person aspects was 3.70, the process aspects was 3.64, the product aspects was 3.63, the marketing promotion aspect was 3.62, part the average price aspects was 3.44.