Pla Daek (Fermented Fish) : The Multi-Cultural Connection through Its Consumption by the Isan People

Abstract

Pla Daek is considered to be one of the five spirits of the Isan region along with sticky rice, Laab, Papaya Salad, and Mor Lam. Pla Daek (Pla Ra) is an evidence of identity within the multicultural society of the Isan people. The composition of Pla Daek in a jar reveals its association with Isan society, culture, and livelihood as the people relate to the physical conditions of the plateau and the cultures of the fishermen. As a well-known food, Pla Daek has been consumed by the Isan people for a long time and reflects an abundance of rice, fish, food, generosity, harmony, familiarity, and relationships. Each of the preceding has been combined within the culture of Isan fish consumption, which has been passed on to other communities and shows the harmonious connections and the relationship of the culture of consumption. The presentation of this academic paper focuses on the process of linking multiculturalism through the consumption of the Isan people. In the past, Pla-Daek was only produced for household consumption, but now it is produced for commercial purposes. As such, it continues to contribute to a variety of distribution channels in both Thailand and in countries overseas. When migrating to other regions, the Isan people brought their consumption culture with them. In economic terms, it is also a reflection of Pla-daek consumption culture, which has changed over time. In this age of globalization, communication via social media, which is particularly being used a means of connecting with others, is fast and infinitely widespread.  In addition, through the stories of influencers and celebrities, the consumption behaviors, which can be found on social media, have become generally recognized. As a result, the consumption of Pla-Daek is not presently facing the social discrimination that it has in the past. As it turns out, Pla-Daek has, in contrast, become a seasoning product, which people can easily access and enjoy. Finally, this access has allowed the culture of Pla-Daek consumption to expand far and wide.