Storytelling in Communication Arts: A Case Study from Research

Abstract

          The objectives of this research were to compile a list of communication research on storytelling and to study their main issues based on researches and theses in communication and related fields conducted during 2015-2020. (B.E. 2558-2563) The method of conducting research is the study of documentary research in the field of communication arts and related fields. This research will include the research of academics and thesis at Thai master's and doctoral level by studying from Abstract research method and research results by collecting data from a database of research papers that are published to the public only and then present the information by the list is compiled and sorted by year. and the type of communication in order to analyze the content of the research results to find out the main points of the study of the narrative of those research studies.
          The results of the study found that 1) research using the word story or storytelling related to the narrative in communication arts total 13 stories, divided by type of communication as follows: Storytelling in digital media Storytelling in television Storytelling in cinema and Storytelling in contemporary medias and 2) The study of the main issues of narrative in communication sciences from the research found that the study of storytelling uses the concept of narrative and narrative elements used in data analysis. According to the elements of narrative such as plot, theme, conflict, characters, dialogue, scene, point of view, and special symbols under the body of knowledge related to communication and is not limited to just the area of communication arts and that knowledge related to the concept of storytelling can also be applied in the study and development of knowledge related to communication arts in other sciences as well of continuous learning in the future.