Analysis of Tourism Strategic Plan of Thailand and The Lao People's Democratic Republic (LAO PDR.)

Abstract

            This objectives of this research were to analyzed the world tourism situation, strategic plans and development plans which related to ASEAN tourism, Thailand, Lao PDR. Analyzed the context of the link between tourism in Thailand and Lao PDR. And to identified directions of tourism trends for developing a strategic plan for tourism connecting Thailand and the Lao PDR. The study used a method to synthesized secondary data consisting of world tourism situations, strategic plan and development plans related to ASEAN tourism, Thailand and Lao PDR. Content analysis was be used as research technique.

            The results showed that;

1. The overall global tourism situation found that the number of international tourist arrivals has increased steadily since 2009, the Asian and Pacific countries have also increased continuously. The world tourism trend has high potential and continue to grow, however, the tourists with special interest would be increased.


2. Strategic plan and development plans related to ASEAN tourism identified that ASEAN would be a quality ASEAN tourism destination by presenting diversity through the ASEAN experience that leads to responsible and sustainable tourism. There are two strategies for upgrading the competitiveness of ASEAN in order to be a single tourism destination and tourism development of ASEAN with sustainability and equality.


3. The direction of tourism development of the Lao PDR focuses on promoting natural tourism, culture and historical tourism which linked to national, regional and international by using tourism to increase economic value, and helping people escape from poverty. As for Thailand, the direction of tourism is as a top quality tourist destination in the world that grows balanced on a Thai basis.


4. Suggestions for the developing of tourism strategic plan between Thailand and Lao PDR consists of 5 main issues, including 1) developing tourism products and services 2) marketing for tourism and services 3) facilitating travel and transportation links 4) trade and investment in tourism and service industrials and 5) tourism management system.