Guidelines for Potential Development of Administration and Management of the Ancient Community at Ban Chianghian, Maha Sarakham Province

Abstract

 The purposes of this research were to 1) analyze the current administration and management of community-based tourism of the ancient community at Ban Chianghian, Maha Sarakham Province; 2) analyze the factors affecting the administration and management of community-based tourism of the ancient community at Ban Chianghian, Maha Sarakham Province; and 3) propose recommendations for potential development of administration and management of community-based tourism of the ancient community at Ban Chianghian, Maha Sarakham Province. This research was descriptive qualitative research. Data were collected by in-depth interview with 12 community leaders and government officials as well as 20 people in this community for focus group discussion. The content analysis was applied for data analysis. The research results showed that this community had the potential for administration and management of the aspects of tourism management of tourism activities. The factors affecting the administration and management of community-based tourism found that the factor of conservation and promotion of cultural heritage and the factor of the sustainable management of natural resources, this community was ready to take action. Finally, approaches for proper management are as follows: tourism planning should be linked to the operation of all community tourism elements; there should be a promotion group of community-based tourism, etc.