MANAGEMENT GUIDELINES FOR CONTEMPORARY THAILAND TOURISM AND HOSPITALITY INDUSTRY WITH THE CHALLENGING GROWTH OF SHARING ECONOMY PRACTICES.
This research is to present the management guideline for Thai contemporary tourism and service industry in the challenging issue from the growth of sharing economy system. This study involves the use of mixed methods research. It was found that the components of conflict between start-up, contemporary platform, and government in the tourism and service industry of Thailand from the growth of economy sharing system were caused by the easy access to the contemporary platform, resulting in a quick start-up with low cost and the gaining access to customers via the contemporary platform. The former businesses cannot compete in terms of price with the start-up in these contemporary platform because the government does not have the policy to support the start-up in the contemporary platform. Therefore, there is no tax. However, this does not include all groups of customer due to the damages to the assets that might occur and the security from the reliability of the lessee and the lessor. Also, the start-up in the contemporary platform can only meet the needs of small group of travelers. The tax payment must be more than normal hotels for 10 percent of the revenue. The transportation and guiding business in economy system must register with the government sector. There must be the specific driving license for providing a service in economy sharing system with the tax payment according to the revenue received.
pivoting the business model”, available at: www.steveblank.com (accessed 1 November 2015). [Google Scholar]
Kask, J. and Linton, G. (2013), “Business mating: when start-ups get it right”
, Journal of Small Business & Entrepreneurship, Vol. 26 No. 5, pp. 511-536. [Crossref], [Google Scholar][Infotrieve]
Blank, S.; Dorf, B. The Startup Owner’s Manual: The Step-by-Step Guide for Building
a Great Company; BookBaby: Pennsauken, NJ, USA, 2012.
Monica Bernardi. (2018). Millennials, sharing economy and tourism:
the case of Seoul.Journal of Tourism Futures, Volume: 4 Issue: 1, 2018, pp. 43-56
Stefan Brauckmann. (2017). City tourism and the sharing economy –
potential effects of online peer-to-peer marketplaces on urban property markets. Journal of Tourism Futures, Volume: 3 Issue: 2, 2017
Jeroen Oskam , Albert Boswijk. (2016). Airbnb: the future of networked
hospitality businesses. Journal of Tourism Futures, Volume: 2 Issue: 1, 2016
Hamed Haddouche, Christine Salomone. (2018). Generation Z and the
tourist experience: tourist stories and use of social networks. Journal of Tourism Futures, Volume: 4 Issue: 1, 2018
Anita Zatori , Meghan Beardsley. (2017). On-Site and Memorable
Tourist Experiences: Trending Toward Value and Quality-of-Life Outcomes. Series: Advances in Hospitality and Leisure, v. 13, 2017
Abel, Y. (2008). African American father’s involvement in their children ’s school-
based lives.Doctoral dissertation, Johns Hopkins University
Copyright (c) 2021 International Thai Tourism Journal
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.