• Sinsupa Wannasuth ms.
  • Pimmada Wichasin
Keywords: Management, Startup, Sharing Economy Practices, Tourism and Hospitality Industry


This research is to present the management guideline for Thai contemporary tourism and service industry in the challenging issue from the growth of sharing economy system. This study involves the use of mixed methods research. It was found that the components of conflict between start-up, contemporary platform, and government in the tourism and service industry of Thailand from the growth of economy sharing system were caused by the easy access to the contemporary platform, resulting in a quick start-up with low cost and the gaining access to customers via the contemporary platform. The former businesses cannot compete in terms of price with the start-up in these contemporary platform because the government does not have the policy to support the start-up in the contemporary platform. Therefore, there is no tax. However, this does not include all groups of customer due to the damages to the assets that might occur and the security from the reliability of the lessee and the lessor. Also, the start-up in the contemporary platform can only meet the needs of small group of travelers. The tax payment must be more than normal hotels for 10 percent of the revenue. The transportation and guiding business in economy system must register with the government sector. There must be the specific driving license for providing a service in economy sharing system with the tax payment according to the revenue received.


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