In this study, the concept of experiential marketing was applied in tourism industry. The objectives were 1) to study the level of experiential marketing, tourist satisfaction, intention to recommend and revisit intention; 2) to study the effect of experiential marketing on tourist satisfaction, intention to recommend and revisit intention; and 3) the effect of tourist satisfaction on intention to recommend and revisit intention. This research was the quantitative research and questionnaires were employed. The 399 samples were Thai tourists who visited to Musuem Siam. Descriptive statistics, Pearson’s product moment correltion coefficient and multiple regresstion were used to analysis data. The results revealed: All of variables were high level and 5 hyphothese were supported. The research results can be provided for maketing executive to manage and develop maketing strategy in order to provide for the tourists in the future.
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