TOURISTS’ SATISFACTION OF PUBLIC TRANSPORT USE IN PHUKET.
Public transport is an important basic infrastructure required for tourists. Phuket is a world-class destination for travelers around the world. Phuket also provides variety of public transports to accommodate passengers. However, limited studies have investigated tourist satisfaction with public transport at this destination. The purpose of this study is to measure tourist satisfaction of public transport use in Phuket. The respondents in this research were those international tourists who used public transport, especially the local bus called Songteaw. A 200 usable questionnaire was then obtained. Descriptive analysis suggested most of the public transport users in Phuket were first-time travelers, and they traveled with friends and family. The key reason for using public transport was cost. It was found that the highest level of tourist satisfaction with service quality was the attribute of other passengers’ behavior and availability of seats. In addition, factor analysis suggested three attributes of public transport service in Phuket, namely, Management system, Comfort, and Driver. The iterative regression analysis showed Driver and Management system significantly contributed to public transport user recommendation. Practical implications are suggested.
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