PATTERNS FOR PROMOTING ARTS AND CULTURAL IDENTITY OF CHINESE THAI FROM A GOVERNMENTAL PERSPECTIVE: A CASE STUDY OF SU-NGAI KOLOK CITY, NARATHIWAT PROVINCE.

Abstract

This is a qualitative research study. It aims to explore the patterns employed by government agencies in Su - ngai Kolok, a border city in southern Thailand, to promote Chinese art and cultural identity. Data collection involved a combination of document analysis, field observations, in - depth interviews, and focus groups or a focus group. The study included 30 key informants: 15 Chinese Thai residents who have resided in Su - ngai Kolok for at least 10 years, 10 government officials, and 5 Chinese Thai youth, all from Su - ngai Kolok. The findings revealed that the guidelines used by government agencies in Su - ngai Kolok for promoting Chinese arts and cultural identity encompass three essential dimensions. First, the policy dimension involves strategically engaging newly graduated Chinese Thai youth to contribute to Su - ngai Kolok City’s development. Second, the budget dimension entails the allocation of financial resources to support. Chinese arts and cultural revitalization. Third, the coordination dimension emphasizes establishing an effective network within the Chinese ethnic community in Su - ngai Kolok City. It is imperative for these three dimensions to work harmoniously in order to effectively promote the art and cultural identity of the Chinese Thai, ensuring government success while aligning with the specific contextual characteristics of city of Su - ngai Kolok.