PRINCIPLES FOR MUSIC SELECTION IN FASHION SHOWS
Keywords:
Fashion Show, Music for Fashion Shows, Consumer Perception, Psychology of Sound, Brand IdentityAbstract
The selection of music plays a vital role in shaping the mood and creating a lasting impression in a fashion show. Beyond enhancing the overall atmosphere of the performance, music significantly influences audience perception of the clothing collection and the brand’s identity. This academic article aimed to present both theoretical and practical principles for selecting music in the context of fashion shows, drawing on interdisciplinary frameworks that integrated visual and auditory design. These included theories on musical emotion and rhythm, Gestalt principles, and the psychology of sound and consumer perception. The article also analyzed key musical elements—such as tempo, instrumentation, and genre-that evoked specific emotions such as luxury, modernity, or power. Additionally, it emphasized the importance of musical flow throughout the show, from the opening segment to the finale, in order to support narrative structure and the sequential presentation of the collection. A guideline was also proposed for aligning musical styles with different fashion themes. The effective music selection for fashion shows required a multidisciplinary approach that combined aesthetic insight, psychological theory, and brand strategy to create an immersive and memorable fashion show experience.
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