A STUDY OF IMPACT OF UNIFORM STYLE ON EMPLOYEE SATISFACTION: CASE STUDY OF THE ROYAL THAI POLICE.

Abstract

This quantitative research investigates the impact of uniform design on employee satisfaction, focusing on police officers at the Royal Thai Police Headquarters. Data were collected through questionnaires from a purposive sample of 307 police officers. The primary objective was to assess the level of job satisfaction among police officers in the Bangkok Metropolitan area, examine the relationship between uniform design and job satisfaction, and provide insights for future uniform design considerations by the Royal Thai Police.

The findings revealed that overall job satisfaction was high, with a mean score of 3.92 (78.40%). Similarly, satisfaction with uniform design was also rated high, with a mean score of 3.51 (70.20%). Among the factors analyzed, the highest satisfaction was associated with uniforms as a representation of social status (mean = 3.73, 74.60%), followed by the attractiveness of the uniform (mean = 3.49, 69.80%), while the lowest satisfaction was linked to the aspect of body coverage (mean = 3.29, 65.80%). The study found a statistically significant moderate correlation (r = 0.558) between overall job satisfaction and satisfaction with uniform design. Among the factors, the representation of social status had the strongest correlation with job satisfaction. Additionally, no multicollinearity issues were detected, with all VIF values below 10 and Tolerance values above 0.2. The factor of social status representation was the only significant predictor of job satisfaction, where an increase in satisfaction with this aspect resulted in a 0.662 level increase in job satisfaction.