THE DESIGN AND DEVELOPMENT OF MEDIA TO PROMOTE CULTURAL TOURISM THROUGH COMMUNITY PARTICIPATION: A CASE STUDY OF BAAN KHRUA NUEA COMMUNITY, BANGKOK

Abstract

This research examines the design and development of media to promote cultural tourism through community participation in Baan Khrua Nuea Community, Bangkok. The research employed a qualitative research methodology, collecting data through in-depth interviews, participatory observation, and analysis of related documents. The research was conducted from September 2023 to April 2025.

          The research utilized both primary and secondary data sources. Primary data was ollected from seven key informants, including community leaders and representatives. Secondary data was gathered from literature reviews, research studies, and analysis of related. The study revealed that the community participated in every step of the research process, ensuring that the media produced was appropriate was appropriate to the community’s context, needs, and identity. The developed media comprised three types: a community logo for Baan Khrua Nuea, public signage public signage including main signs, secondary signs, and directional signs; and six video clips, which were shared via the community’s Facebook page and through QR codes displayed on the main signs in the physical area. However, the community encountered limitations regarding resources, personnel, and technology skills, which posed challenges for media dissemination.

The discussion showed that using a participatory research framework facilitated a collaborative learning process between the researchers and the Baan Khrua Nuea community. This approach promoted a sense of ownership of the local culture and resulted in media that reflected the This sentence is long.  Split it out.

This approach promoted a sense of ownership of the local culture and resulted in media that reflected the community's identity. The community-designed media responded to the actual context and needs of the area, contributing to the sustainable promotion of cultural tourism.