Innovative design for fashion lifestyle from the identity of silk. From the jacquard fabric method with the strategy of fashion packs to the international market

Abstract

At present, silk cocoons, silk threads, silk fabrics, and silk clothing are available. Can generate income for the country by exporting such products. But at the same time, domestic sales are higher. It reveals the market gap in high-end Western clothing products. In Europe, the fashion pact policy has begun to be used to control product quality. From this information, the researcher therefore studied innovation in fashion design, lifestyle, and silk identity. From the Jacquard fabric approach with a fashion pack strategy to the international market with the objective 1) Concept of cultural capital of silk weaving of Khmer Saren 2) Theoretical concepts related to the design of textile structures, jacquard fabric, in an international format 3) Theoretical concepts of deconstruction, fashion lifestyle product design 4) THE FASHION PACT concept, scope The study area is Khmer Saren weaving group in Surin province Research methods were used to collect data: 1) knowledge observation of 5 experts in traditional silk textiles, weavers, and owners of cultural capital for Khmer Saren weaving cloth; 2) interviews with experts. Textile field, 5 people, by creating an interview tool and determining the accuracy of the interview form (IOC). When summarizing the data from both research methods, it was compared with the trend trends (TREND) in 2025 and used to create a fabric pattern sketch to find a prototype for an identity fabric structure. Western-style jacquard weaving using cultural capital techniques for weaving Thai silk, Khmer Saren, and Southern Isan, from innovative lifestyle fashion design from the identity of Jacquard silk. With the fashion pack strategy (Fashion pact) in the Western fashion market