Commercial jewelry design based on the concept of biomimicry.

Abstract

The objective of this research is to 1. study the development of commercial jewelry under the concept of biomimicry.  2. Design and develop commercial jewelry based on biomimicry concept and 3. To assess the satisfaction of commercial jewelry sketches from the concept of biomimicry for leading to the production of prototype works. This research is a mixed method research, analyzing design approach data under the concept of biomimicry to serve as a strategy for commercial jewelry design. Data were collected from two groups of samples including the group of students in jewelry design to select jewelry design inspiration and the group of jewelry design and manufacturing experts to evaluate jewelry sketches for production.

The results showed that jewelry design was primarily directly related to beauty and utility. Commercial design would emphasize the value of the material, provision of a format that met consumer needs and produced in large quantities. There were two approaches to biomimicry to innovation including  1. Biology-to-design approach and 2. Design-to-biology approach. In this jewelry design, used the first approach was utilized. Researchers have used plankton shapes as inspiration and designed for female consumers aged 23 - 38 (Gen Y). The results of the selection of plankton shapes suitable for jewelry design revealed that the top 5 highest rated plankton shapes were 11^th, 14^th, 28^th, 35^th and 1^st plankton. ( = 4.20, S.D. = 0.53) As for the evaluation of the jewelry sketches designed, it was found that the No.5 jewelry sketch had suitability at high level (= 4.20, S.D. = 0.53). It was a draft that could be produced as a prototype for commercial purposes.