Guidelines for Developing and Improving Costume Designers’ Potential Skills in Thai’s Entertainment Business

Abstract

“Guidelines for Developing and Improving Costume Designers’ Potential Skills in Thai Entertainment Business,” the researcher used qualitative research method to study factors of costume designers’ success in Thai entertainment business and to create formats of guidelines for developing costume designers’ skills. The research was conducted by using quantitative method to collect data, from the questionnaires answered by practitioners in Thai entertainment business. In-depth interview was used to collect data from successful costume designers of Thai entertainment business, scholars, and other professionals involved in the business. The results of the study indicated five success factors of costume designers in Thai entertainment business: government support for competitive advantages, increase in the global potentials for costume designers, skill improvement for individual designer, business development and design business insight, and inspiration creations for competitive advantages. In improving skills for costume designers, the study found that they need skills in researching design data, interpretation, analysis, art, creative thinking, understanding communication through design works, and applying skill in design for target customers.
Moreover, success-driven behaviors and attitudes can be built upon designers’ creative thinking, perseverance and exertion, relentless knowledge-seeking, constant self-development, punctuality, responsibility, and seeing through social changes. The study also found that in guidelines for development need establishment of a central organization to gather information about designers, set occupational and income standards, host design career fair to find supporting methods for national and international competitions, and support designers in other ways such as training on Up-skills and Re-skills. Other supports include adding funds, and effectively establishing an information center for research and study.