THE MANAGEMENT MODEL FOR EXISTENCE OF LOCAL KNOWLEDGE AMPHAWA FLOATING MARKET SAMUT SONGKHRAM PROVINCE

Abstract

The objective of the study were to 1) analyze the context of phenomena and the reason for existence of local knowledge Amphawa floating market Samut Songkharm Province 2) systhesis management model for existence of local knowledge Amphawa floating market Samut Songkharm Province. Using Parson’s Structural Functionalism Theory. The samples were selected from Non-probability sampling, purposive sampling, and snowball sampling. Include leader of community, village sage, and citizens living or disengaged in Amphawa floating market area. The medthods in research were indepth interview, observation, and survey. Analyze information with an explanation.
The findind indicated that 1) the context of phenomena and the reason for existence of local knowledge Amphawa floating market Samut Songkharm Province had 4 phenomena 1.1) 1970-1973 be built Thonburi-Pah Tho Road 1.2) 1980-1983 be built Srinakarin Dam in Kanchanaburi 1.3) 2002-2005 be entry Amphawa market evening floating market project and 4) 2011 during setup the community-based consavation group business. In this regards, the internal factor of the phenomenon that contributes to change is consumer demand that changes according to society, which results in a more exotic form of tourism. 2) management model for existence of local knowledge Amphawa floating market Samut Songkharm Province was planning appropriate to the context and target set. In the couse of a change of conduct local knowledge from old knowledge to integration with new knowledge and participation of institute. IT is a product of new intellectual development or wisdom is reborn. There will be a dissemination of knowledge for preservation of the legacy. The evaluation and correction of the defect will be repeated