THE STUDY OF GRAPHIC DESIGN AS A LOCAL IDENTITY FOR PACKAGING DEVELOPMENT OF DRIED BANANA PICHIT PROVINCE

Abstract

           This research has objectives to study the design guidelines of graphic design that show the local identity of Phichit Province and applied on Banana sun dried packaging and evaluating the characteristics and opinions of consumers. In this research, using mixed methods research. In the first step, the researcher visits the area to study the local identity of Phichit province. And field study by studying the legends, stories, sculpture, painting, and interview with the villagers and experts in 3 areas, including 1) The area of Tham Chalawan Temple Muang Phichit District 2) Thamcha Wan, beside Wat Mahathat Phichit Old Town Park And
Muang, Phichit District, and 3) Amphawan Wat Chetiyaram Temple, Amphawa District, Samut Songkhram
Province After that, the data obtained is summarized and analyzed in composition, color tone and pattern
and then applied to trademark design and graphic design on Banana sun dried packaging. After that, it was
evaluated the suitability of the trademark format. By 3 graphic desinger experts, it was found that the type
1 of trademark style had the appropriate characteristics qualifying as a trademark. Banana sun dried Pichit
province and can clearly show the local identity of Phichit province and have tenderness More friendly than
others with a score of 64 points. After that, the researcher carried out the design on the Banana sun dried
packaging slice and collecting feedback from consumers who came to shop at the OTOP distribution center
in Bueng Si Fai Mueang Phichit District by using accidental sampling of 45 people and evaluating the
characteristics and opinions of consumers towards the banana sun dried packaging. Found that the design
features of banana sun dried packaging reflecting the local identity of Phichit province most suitable, with
an average of 4.60