Cultural Dimension Approach Concept to Confusing Creative Design

Abstract

           Culture and wisdom are indicators of society and humans as they are the symbols of prosperity
and deterioration. The culture itself is a symbol of national characteristics. The culture influences the development of the human mind. Countries with cultures results in the prosperity of people in society. Culture and wisdom have gained more attention from rapid changes in early 2000s. People’s full alertness is a result of the current push into the production for sale according to the market mechanism. Due to this trend, creative designers and involved scholars are interested in applying the concept of cultural dimensions and national wisdom to be a tool for design development to create a selling point and make a difference, including to weave the culture and wisdom into the development of the new products, but this, instead, caused problems from the carelessness, lack of sufficient knowledge to applying culture and wisdom to use. The use of designs that are not suitable for the original cultural context affected the original cultural capital. It was more destructive than creative; therefore, the article presented examples, explanation and analysis of the data from the current work in order to better understand and appropriately
apply culture and wisdom.