การพัฒนาต้นแบบคุณลักษณะนักจัดการธุรกิจการแสดงที่พึงประสงค์

บทคัดย่อ

This research aims to 1. study the desired characteristics of performance business manager corresponding to the needs of the performance business sector from qualified persons in management, performance arts, performance businessman, and service users of performance businessman by means of in-depth interview, and 2. survey the needs of performance business manager courses from 80 4th-year students of the course related to performance arts, classical dance and drama. The electronic questionnaire was applied by discretionary selection. It was found that the desired characteristics of performance business manager include ability and knowledge on Thai and Asean performance arts, classical music and dance, knowledge on Thai and Asean custom, tradition and culture, knowledge on business management, such as management, administration, planning, public relations, use of information technology. In terms of personality, they must be self-confident, reliable, having leadership, careful and well-planned, honest, punctual, outgoing, flexible and can solve instant problems. In terms of morality, they must have ethics and morals and not imitate others. According to the survey of the needs of performance business management courses, it was found that 95.6% agreed that the modern courses corresponded to the demand of labor market. 97.1% agreed with the launch of performance business management courses.