This journal is the 4st issue of 2026. The journal enters its 8th year and has been certified by the Thai Journal Citation Index (TCI) during 2025-2029. 

Editorial team Thank you to the author Members and readers who are always interested and trust our journals. And sincerely hope that the selected article will be useful to all readers. The editors would like to thank all experts for their kind reading and advice on editing research articles for better academic quality.

Finally, if readers have suggestions to improve this journal to be more complete. The editorial team welcomes you with great pleasure

Published: 2026-08-28

Full Issue

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Research Article

Causal Factors Influencing Purchase Intention of Thai Fragrance Brands on TikTok Application of Generation Y Consumers in Thailand

Phornludee Ompitakpong, Chanakiat Samarnbutra, Rujapa Paengkesorn

455-468

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Transforming Traditional Accounting into a Paperless System for Registered Grocery Entrepreneurs

พนิดา กาลจักร, Sureerat Sanaleart , Wawedaow Chankrachag

469-482

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Personnel Affairs Administration of School Administrators Affecting Teachers’ Commitment in Schools Under the Kanchanaburi Primary Educational Service Area Office 4

เสาวลักษณ์ เกษมสวัสดิ์, Pongsak Ruamchomrat

483-494

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The Relationship Between School Administrators' Technology Leadership and Academic Administration of Primary Schools In Khong Chiam District, Ubon Ratchathani Province

Piyanan Khunthavee, Kannika Susom, Viroj Jedsadadilok , Jeerath Sintuaree

495-506

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The Guidelines for Promotion of the Creative Leadership of the School Administrators Under the Secondary Educational Service Area Office Kanchanaburi

จิตภัทร กิจจากรณ์, Mitparnee Pumklom

507-518

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The Development of English Vocabulary Pronunciation Skills Using the Phonics Teaching Method with the Canva Program for Second-Grade Elementary School Students

Jakkarin Niyomchom, Chanthakan Phurahong, Tarana Suwancharoen

519-534

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Characteristics of School Administrators Affecting the Success of Project Implementation Based on the Sufficiency Economy Philosophy under Chiang Mai Primary Educational Service Area Office 3

วัชรากร มลิปัน, Yut Kraiwon , In Chanjaren

535-550

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Local Food Identity and Support for Food Tourism towards Developing Food Soft Power Potential in Photharam District, Ratchaburi Province

Kritsanapong Phuklang, Maytinee Vongtarawat, Susaraporn Tengtanglam

551-562

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Financial Performance Forecasting Models for Listed Companies in the Food and Beverage Industry in the Stock Exchange of Thailand

ณิชพน อัคริณทร์ เจริญสุข, Suna Sudhikiat , Rujirat Paleephatsakul

563-578

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The Operational Conditions in Accordance with Secondary School Operating Standards of School Under the Secondary Educational Service Area Office Singburi Angthong

พิพัฒน์ มิขันหมาก, Rattanaporn Chanthra , Krittanai Thararattanasuwan

579-592

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Service Innovation Influencing People’s Decisions to Use Services at Subdistrict Health Promoting Hospitals in Nonthaburi Province

Rattana Chaikalaya , Rungroje Songsraboon

593-604

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The Power Exercising of Administrators Affecting Working Happiness of Teachers in Schools Under the Special Education Bureau, Group 1

chonhatai wisetsing, Pongsak Ruamchomrat

605-616

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Factors Affecting the Effectiveness of School Administration Under the Chiang Rai Primary Educational Service Area Office 3

Sirichai Khamngoen, Yut Kaiyawan , In Chanjaren

617-628

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Utilizing Task-Based Learning Ac Utilizing Task-Based Learning Activities to Enhance Students’ English Workplace Communication Skills

Suphatra Sucharitrak , Phornsak Sucharitrak

629-650

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Student Engagement and English Language Skills Development through Activity-Based Learning in English Preparation Course

Suphatra Sucharitrak, Udomkrit Seenon, Robert Cullen, Parichart Salarat , Nida Jampathip

651-670

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