Product packaging design and Media public relations development of riceberry for the Ratchaphruek community Rai Oi Subdistrict, Phichai District, Uttaradit Province.

Abstract

The objectives of this research were to design graphics on Riceberry rice packaging owned by Riceberry rice entrepreneurs in Ratchapruek Community, Rai Oi Subdistrict, Phichai District in Uttaradit Province and to create public relations to promote the distribution of Riceberry rice products in Ratchaphruek Community, Rai Oi Subdistrict, Phichai District in Uttaradit Province. Research methods include the steps to create a questionnaire for the  package design. For the target group of 15 people. The instrument used for data collection was questionnaire. The statistics used in the analysis were percentage, mean and standard deviation.
The results showed that:
1. Designing graphics on Riceberry product packaging from the evaluation of expert’s logo design Give as many opinions as possible. With a mean of 4.33 and a standard deviation of 0.58 because it creates attractiveness to consumers. and is easily remembered and the process of designing graphics on packaging is easy to understand, comfortable to the eye, inviting to look at, using color tones that are consistent with the product, convenient to use, and reasonable cost. Able to expand the customer group.
2. Creation of public relations media the creative work designed has a good level of satisfaction, indicating that the style of the elements in the work, such as the nature of the illustrations in the design, is appropriate and helps attract the target audience. Support and promote product purchases, increase sales both online and offline. in public relations to consumers.