Published: 2026-04-30

Full Issue

EDITORIAL BOARD GUIDELINE EDITOR'S NOTE TABLE OF CONTENT

Articles

Thai BL Series’ Formula for Successful Cases

Teerapich Jullasup, Panurit Sarasombat, Pitak Chumongkol

1-16

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An Analysis of the Competitive Environment of the Thai Boys’ Love (BL) Series Industry: Policy Recommendations for Enhancing Global Competitiveness

Kichasit Samathi

17-37

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Predicting Factors Affecting Online Gambling Media Literacy Among Students in Chiang Rai Province

Komsan Rattanasimakul, Anyamanee Pakdeemualchon

38-59

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Development of Electronic Cigarette Cessation Messages Using Electroencephalography (EEG) Biomarkers

Bu-nga Chaisuwan, Peera Wongupparaj, Pinkamon Sompeewong

60-75

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Digital Content Production through the Minecraft Game Platform to Promote the University in the Form of a Virtual Tour

Kriangkrai Palasonthi, Nawin Saetun, Phakkharaphon Sillprasert, Pornchita Srimoonmuang, Naipaporn Jarukasetwit

76-96

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Brands’ Movement for Beauty Diversity: Influences of Issue Involvement, Brand Equity, and Engagement on Consumers’ Attitudes and Behaviors

Phuntira Petchcon, Saravudh Anantachart

97-127

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