Digital Content Production through the Minecraft Game Platform to Promote the University in the Form of a Virtual Tour

Abstract

This research aimed to 1) produce digital content via the Minecraft game platform for a simulated university tour, 2) evaluate the quality of the content, and 3) assess user attitudes and interest post-usage. The study applied the Design Thinking process as a development framework. The sample consisted of 99 students from Rajamangala University of Technology Krungthep, selected through accidental sampling. Data were analyzed using percentages, means, and standard deviations. The results revealed that: 1) The digital content was a 1:1 scale virtual campus map developed in a sandbox environment. It utilized in-game structures, static images, and video clips to simulate a campus tour experience. 2) Expert evaluations indicated that both content quality (𝑥̅ = 4.72, S.D. = 0.36) and media production quality (𝑥̅ = 4.90, S.D. = 0.18) were at the highest level. 3) The post-usage assessment showed that 76.64% of the respondents expressed the highest level of interest, and 18.38% expressed a high level of interest, with no negative responses. These findings suggest that integrating Minecraft with multimedia elements provides an engaging and effective alternative strategy for university promotion.