Published: 2022-09-30

Articles

The Key Elements for Applying Augmented Reality to Promote the Experiential Marketing

Kantalas Thongboonma, Chutisant Kerdvibulvech

1-23

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Influence of Brand Communication on Brand Image, Brand Reputation, Brand Trust and Repurchase Intention in Food Delivery Platform

Sudarat Kliangsa-Art, Chanchai Meathawiroon

24-39

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Communication for Learning and Developing Creative Tourism

Thitinan B.Common

40-57

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Content Analysis of the Use of Environmental Claims and Message Framing in Green Marketing Communications on Thai Corporate Websites

Chanapa Itdhiamornkulchai, Saravudh Anantachart

58-77

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Factors of Reasons for Refusal, Refusal Patterns, and Caused Factors for Opportunity to Stop Listening to Product and Service Selling of Thai Consumers

Suttanipa Srisai

78--106

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Isan Actors’ Reflection on the Use of Isan Language in Creative Practice of Text-based Theatre - Bus Stop.

Tanatchaporn Kittikong

107-122

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Political Marketing and Communication Processes of Thai Political Parties: A study on the 28th General Election in Thailand (24 March 2019)

Arin Jiajanpong

123-153

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The Amount And The Mode of Facebook Use, Political Commenting Behavior on Facebook and Internal Political Efficacy of Thai People

Atthaporn Panklad, Duang-Kamol Chartprasert

154-169

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