The Amount And The Mode of Facebook Use, Political Commenting Behavior on Facebook and Internal Political Efficacy of Thai People
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Abstract
The objective of this research is to study how the use of Facebook for political information and commenting on political matters on Facebook are related to the internal political efficacy of Facebook users. A survey of 499 Thai Facebook users was conducted using online questionnaires. Data were analyzed using One-way ANOVA and T-Test. Results indicate that both exposure to political information and commenting on political matters on Facebook are related to users’ internal political efficacy. Amount of Facebook use, purpose of using Facebook, type of content read, type of Facebook page exposed to, the extent to which users comment on Facebook and exchange ideas with diverse viewpoints were found to be related to users’ internal political efficacy.
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