Factors of Reasons for Refusal, Refusal Patterns, and Caused Factors for Opportunity to Stop Listening to Product and Service Selling of Thai Consumers

Abstract

The main objective of this study was to analyze crucial factors of reasons for refusal, refusal patterns, and caused factors for opportunity to stop listening to product and service selling (PSS) of Thai consumers. Four hundred and sixteen thai consumers, aged between 21-75 years’ old and ever refused PSS with any pattern at least once in their lives, were as sample. A questionnaire was employed as a research instrument. These following statistics were used for data analysis: Frequency, Percentage, Mean, Standard Deviation, and Factor Analysis. The findings revealed as follows: 1) Six statistically significant components were found as crucial factors of reasons for PSS refusal at the 0.05 level, with the variance of 62.76%; 2) Five statistically significant of PSS refusal patterns were found at the 0.05 level, with the variance of 66.42%; and 3) Four statistically significant caused factors for opportunity to stop listening to (PSS) were found at the 0.05 level, with the variance of 72.76%.