Published: 2020-06-15

Full Issue

สารบัญ บทบรรณาธิการ

Articles

Facebook Page: Communication from Television to Social Media on ThairathTV

Pornchai Chanvisetlak, Aswin Nedpogaeo

1-15

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Effects of In-game Advertising on Gamers’ Responses

Pijarin Sukkul, Saravudh Anantachart

16-34

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Fan Culture: An Ethnographic Case Study of Peck Palitchoke Fan Club

Pan Chatchaiyan

35-51

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Situation, Gaps and Opportunities of Media Consumption Behavior Survey in Thailand

Nongnuch Jaichuen

52-68

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The Influence of Advertising Design Affecting on Purchase Intention Via Instagram of Consumers in Bangkok and Metropolitan Region

Ravikan Kaewpackdee, Somchai Lekchareon

69-83

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A Causal Relationship Model of Word-of-Mouth and Online Purchasing Intention through Social Commerce Platform

Nattha Chintakawiphan, Thadathibesra Phuthong, Tidathip Panrod

84-104

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Experience through Touchpoints of Made to Order Restaurant Consumers

Nutt Jirasawadpong, Suttanipa Srisai

105-122

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