Factors Influencing Thai Passengers’ Acceptance and Use Of AOT Smart Car Park Technology At Suvarnabhumi Airport

Abstract

This research aimed (1) to survey Thai passengers’ opinions on acceptance and use of AOT Smart Car Park technology, and (2) to identify factors affecting the acceptance and use of AOT Smart Car Park technology among Thai passengers at Suvarnabhumi Airport. The sample in this study were 400 Thai passengers experiencing AOT Smart Car Park technology. Questionnaires were used as the data collection tool with quota sampling technique. The data were analyzed using descriptive statistics (percentage, mean, and standard deviation) and hypothesis were tested by inferential statistics (Multiple Regression Analysis).

The research results exhibited that 1) the respondents’ opinion toward acceptance and use of AOT Smart Car Park technology were found to be at the highest level (M = 4.48, S.D. = 0.61), which were technology anxiety (M = 4.54, S.D. = 0.57), habit (M  = 4.50, S.D. = 0.62), and social influence (M = 4.48, S.D. = 0.67) respectively. The Multiple Regression Analysis result identified that technology anxiety influenced the acceptance and use of AOT Smart Car Park technology at the statistically significant level of 0.01 while price value, facilitation condition, habit, and hedonic motives affected at the statistically significant level of 0.05.

The results of the descriptive data analysis regarding the general characteristics of the respondents revealed that the majority of respondents were female, accounting for 50.7%, while male respondents accounted for 49.3%, indicating a relatively similar proportion between genders. In terms of age, most users were under 25 years old, representing 36.3%, whereas the age group with the lowest usage was those aged over 55 years, accounting for only 3.5%. This indicates that users of the Smart Car Park facility are distributed across all age groups. Regarding educational level, most users held a bachelor’s degree, accounting for 56.3%. In terms of monthly income, respondents earning less than 18,000 baht represented the largest proportion at 35.5%. As for occupation, the distribution among different occupations did not differ significantly, with private-sector employees comprising the highest proportion at 33%, followed by students, civil servants, state enterprise employees, and other occupations, respectively.

The descriptive analysis of questions related to the usage of AOT Smart Car Park among respondents who had previously used the service showed that the majority of respondents (82.3%) chose to park in Zone 2 and Zone 3 parking buildings, which are the AOT Smart Car Park facilities. The frequency of use was mostly at the lowest level, ranging from 0-4 times, accounting for 57.9%. Regarding the purpose of parking, picking up and dropping off passengers was the primary purpose, accounting for 56.3%. Furthermore, the main reason for choosing Zone 2 and Zone 3 parking buildings was the convenience of accessing the passenger terminal, as these zones are the only parking buildings directly connected to the terminal via a walkway. As a result, this reason recorded the highest average score at 36.5%. Finally, in terms of awareness channels, most users became aware of AOT Smart Car Park through recommendations from family members, accounting for 34.9%.