Motivation Factors Affecting Career Choice Decisions In The Service Industry Business Among Senior Students ( Fourth-Year Students) of The Faculty of Hospitality Industry, Kasetsart University, Kamphaeng Saen Campus

Abstract

The study on the Motivation Factors Affecting Career Choice Decisions in the Service Industry Business among Senior Students (or Fourth-Year Students) of the Faculty of Hospitality Industry, Kasetsart University, Kamphaeng Saen Campus. This research is a quantitative study which aimed to study the personal factors and motivational factors affecting career choice decisions in the service industry business among senior students (or fourth-year students) of the Faculty of Hospitality Industry, Kasetsart University, Kamphaeng Saen Campus. The sample group consisted of 288 students. Data were collected through questionnaires and analyzed using statistical methods, including percentage, mean, standard deviation, hypothesis testing with Independent Sample t-test, One-way ANOVA, and Multiple Regression Analysis. The study found that most students were female (77.8%) and studied in the Aviation Business Management program, with a cumulative grade point average between 3.01–3.50. The personal factor that significantly affected career decision-making was the level of academic performance (GPA). The motivational factors that affected career decision-making were job characteristics, job security, and organizational reputation. The most influential factor was job security, which could explain career decision-making by 38.2%.