Pratabchan: Development of Creative Product Design by Art and Cultural Heritage Concepts

Abstract

The product design project “Pratabchan” aims to create a cultural product that integrates Impressionist art with the cultural heritage of the Tha Prachan community in Phra Nakhon District, Bangkok, in order to communicate local identity within a contemporary context. The project applies the Creative Design Process to develop a culturally inspired card holder, drawing influence from Impressionist artists Claude Monet and Vincent van Gogh, whose use of light, color, and atmosphere served as key inspirations for the four design patterns: Impressed with TPC, The Starry Cat, CITU Brightness, and CITU Balcony. Each design reflects distinctive elements of the Tha Prachan area.

A satisfaction survey conducted with users indicated that 94.2% expressed the highest level of satisfaction regarding both the product’s design and quality. The findings demonstrate that the project effectively communicates artistic and cultural values through contemporary product design. PRATABCHAN thus exemplifies the integration of art, culture, and social consciousness under the framework of the Creative Economy, utilizing cultural capital to generate social value and promote sustainable community development.