Guidelines of Creating Water-based Tourism Experiences for Thai - Tourists in the Songkhla Lagoon, Thailand
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Abstract
This study aimed to examine the factors influencing water tourism experiences of tourists in the Songkhla Lagoon and to propose guidelines for creating such experiences. The sample consisted of 400 Thai tourists visiting the Songkhla Lagoon. Multi-stage sampling was employed, and data were collected using a structured questionnaire. The data were analyzed using descriptive statistics, inferential statistics, exploratory factor analysis, and correlation analysis.
The findings revealed four key factors affecting tourists’ water tourism experiences in the Songkhla Lagoon: cognitive factors, sensory factors, emotional factors, and relational factors. Based on these findings, four corresponding guidelines for creating water tourism experiences were proposed: (1) creating experiences through cognitive processes, (2) creating experiences through sensory processes, (3) creating experiences through emotional processes, and (4) creating experiences through relational processes. These findings provide important academic information for the development of place-based tourism, helping create valuable water tourism experiences and enhancing the accessibility and sustainability of water tourism activities in the region.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสารมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยอุบลราชธานี
ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับมหาวิทยาลัยอุบลราชธานี และคณาจารย์ท่านอื่นๆในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว
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