The Linguistic Landscape of Business Signage at 'KAD KONG TA' Market in Lampang Province: A Reflection of Lost Cultural Diversity
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Abstract
This study aims to investigate the phenomenon of code-mixing observed in business signage at the Kong Ta Night Market in Lampang Province. Data were gathered from 96 business signs, revealing a variety of linguistic compositions. Monolingual, bilingual, and multilingual signs were identified at the market. Monolingual signs constituted the majority, with 66 Thai signs accounting for 68.75% of all signs. Bilingual signs were also present, with 16 Thai-English signs comprising 16.67% of all signs. Additionally, a small number of multilingual signs were identified, with 3 signs (1.03% of all signs) utilizing English as the primary language and Thai as a supplementary language. Analysis of script, lexicon, and syntax revealed the predominant use of Thai script, lexicon, and syntax in 62.50% of all signs. This preference can be attributed to the signs' primary function of facilitating communication within the local trading area. Interestingly, despite the market being named in Chinese, the analysis suggests that the business signs do not significantly reflect any specific cultural identity beyond the use of the Thai language for local communication purposes.
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บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสารมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยอุบลราชธานี
ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับมหาวิทยาลัยอุบลราชธานี และคณาจารย์ท่านอื่นๆในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว
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