The Influence of Motivation and the Perception of Tourism Elements Affecting Satisfaction in Health Tourism of Thai Tourists in Phuket Province
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Abstract
The objectives of this research were to study 1) the motivations affecting satisfaction in health tourism of Thai tourists in Phuket province and 2) the perception of tourism elements affecting satisfaction in health tourism of Thai tourists in Phuket province. The sample consisted of 420 Thai tourists arriving in Phuket province, obtained by accidental sampling. The statistics were frequency, percentage, mean, standard deviation, and multiple regression analysis. The results showed that 1) the motivations affecting satisfaction in health tourism of Thai tourists in Phuket province, with a statistical significance level of 0.05, were push factors (Beta=.487) and pull factors (Beta=.315). The dependent variable of this prediction was 54.0 percent points. 2) The perception of tourism elements affecting satisfaction in health tourism of Thai tourists in Phuket province, with a statistical significance level of 0.05, was tourism activities (Beta=.445), accommodation (Beta=.216), accessibility (Beta=.190) and amenities (Beta=.102). The dependent variable of this prediction was 61.9 percent points.
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บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสารมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยอุบลราชธานี
ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับมหาวิทยาลัยอุบลราชธานี และคณาจารย์ท่านอื่นๆในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว
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