The Study and Design Logo for Processed Tilapia Products of Samut Prakan

Abstract

The objectives of this research were 1) to study the context of the tilapia processing group Samut Prakan 2) to design logos for processed tilapia products 3) to assess the satisfaction of farmers and consumers towards logos for processed tilapia products Samut Prakan. The sample group consisted of 3 experts about processed tilapia products from Tilapia Processing Group, Bang Bo Subdistrict, Bang Bo District, Samut Prakan, 3 graphic design specialists and 3 marketing specialists, and 28 agricultural producers and consumers. The research tools were structured Interviews, participant observation, a design guidelines questionnaire, an opinion questionnaire on the suitability of logos on processed tilapia products Samut Prakan, and the satisfaction assessment form for the logo on the processed tilapia products. The data was analyzed in descriptive writing and was calculated to find the mean (x̅) and standard deviation (S.D.). It was found that the satisfaction of groups of farmers, producers, and consumers towards the logo of processed Tilapia products was at the level of high level of satisfaction, with mean (x̅=4.36) and standard deviation (S.D.=0.52)