Creation of Old Town Identities through Multi-language Song for Promoting Cultural Tourism

Abstract

The purposes of this study were to 1) discover about the identity of multi-cultural ethnic groups in Thonburi area to design the performance called a multi-language Thonburi song; 2) find out the methods to encourage cultural tourism through the identity of ethnic groups in Thonburi area. The study employed qualitative and creative research methodologies. The tools used were in-dept interview, group-conversation records, and questionnaires. The content data were analyzed through content explanation and brought the analyzed data for the creative performance design. The results of the study revealed that the identification of ethnic groups in Thonburi area through a multi-language song for the cultural tourism encouragement included 4 topics. Firstly, the cultural identity included 6 ethnical groups; Thai, Chinese, Laotian, Peguan, Indian, and Portuguese. Secondly, the artwork creation called a multi-language Thonburi song reflected the 6 ethnical groups’ cultures, which has been analyzed and designed based on the 6 elements of the performance. Thirdly, the performance has been shown at the International Festival of Arts and Culture 2022, held on 10^th November 2022 by Srinakharinwirot University. Finally, the cultural tourism encouragement method has transferred knowledge through the multi-language Thonburi song as well as the corporations between the educational institution and the community organization for cultural tourism encouragement. Furthermore, it was also included the activities distribution and public relations.