Logo Design and Packaging for the Plastic Lines Weaving Occupational Group, Wat Bupparam Communication, Thonburi District, Bangkok

Abstract

Design presents unique identity, stories and resources. They are cultural resources that live alongside the community. Through design using logos and graphics on the packaging, the weaving group chose the sculpture of Pudtan flowers on the pediment of the vihara. In Wat Buppharam, a tangible culture as the group unique identity applied to the characteristics of wickerwork made from plastic threads of professional groups. Design focuses on simple and flat design, emphasizing uncomplicated lines with 2 weights and 2 colors, merging the space around the object to create another double image (negative space). In terms of label design satisfaction between Type 1 and Type 2, 367 respondents from the group evaluated package graphics as very satisfied with the color being easy to remember (x̄= 4.02), the color suitable for the product (x̄= 3.98), the color contrast between the image and text, easy to read text (x̄= 3.87), and the colors on the packaging are beautiful and eye-catching (x̄= 3.85). The logo was assessed as very satisfied. The respondents agree that the logo shows Wat Buppharam community identity (x̄= 4.08), easy to remember logo (x̄= 4.04), and the logo shows important features of the product (x̄= 3.77). In terms of label information, they are very satisfied that the product name is clear and easy to understand (x̄= 4.01) and satisfied that the product details are complete and very clear (x̄= 3.91). As for the satisfaction with the product label of the plastic woven woven group type 1 and type 2, the assessors were most satisfied with the packaging type 1 (x̄= 3.98).