Development Studies of Duck Egg Product Identity from Pak Nam Egg Duck Samut Prakan Province

Abstract

The objectives of this research were to: 1) study the approaches for developing duck egg product identity of Pak Nam Egg Duck Samut Prakan Province; 2) develop duck egg product identity of Pak Nam Egg Duck Samut Prakan Province; 3) increase product value to be acceptable by consumers and increase market competitiveness for Paknam duck eggs. It is a mixed method research, both qualitative and quantitative. Data were collected from research and interviews with Pak Nam duck raisers in 6 districts in Samut Prakan Province to study general information about farming, identity information of Pak Nam Egg Duck, distribution information and issues with the original packaging, and use to design guidelines and develop a draft. Then, 3 design experts evaluated, recommended and selected the draft to produce a prototype. The research findings revealed that: 1) Identity development must bring the glassy green body identity, black duck eggs, and the Samut Prakan Province emblem combined in the design. 2) Product identity development should consider using realistic duck images and the logo of Samut Prakan province in the background with the external shape is oval helps make it easier to recognize and communicate well. 3) To increase the product value and acceptable product, it was found that the identity of Paknam duck and the identity of Samutprakarn province should be used to create a symbol which can help with product recognition and make the product more reliable.