Personnel opinions on the effectiveness of communication guidelines within the Kalasin Provincial Education Office

Abstract

This research aims to: 1) study the level of personnel opinions on the communication effectiveness within the Kalasin Provincial Education Office; 2) study the level of personnel opinions on factors affecting communication effectiveness within the Kalasin Provincial Education Office; and 3) study effective communication guidelines within the Kalasin Provincial Education Office. The researcher used a mixed-methods approach, including quantitative research using questionnaires, with data analyzed using mean and standard deviation, and qualitative research using interviews as a data collection tool. The population consisted of personnel from the Kalasin Provincial Education Office, and data was analyzed using organizational inductive analysis. The research findings indicate that: 1) Overall, the level of personnel opinion regarding communication effectiveness within the Kalasin Provincial Education Office is at the highest level (= 4.30, S.D. = 0.60) 2) Overall, the level of personnel opinion regarding factors affecting communication effectiveness within the Kalasin Provincial Education Office in terms of communication elements is at the highest level (= 4.34, S.D. = 0.63). When considering each aspect individually, the ranking is as follows: receiver (= 4.36, S.D. = 0.62), sender ( = 4.31, S.D. = 0.63), communication channel (= 4.27, S.D. = 0.70), and information (= 4.12, S.D. = 0.63). And Overall, the level of personnel opinion regarding factors affecting communication effectiveness within the Kalasin Provincial Education Office in terms of communication styles is at the highest level. When considering each aspect individually, the ranking is as follows: Horizontal communication (= 4.39, S.D. = 0.64), top-down communication (= 4.36, S.D. = 0.62), cross-communication (= 4.32, S.D. = 0.64), and bottom-up communication ( = 4.28, S.D. = 0.66). 3) Guidelines for effective communication within the Kalasin Provincial Education Office should emphasize communication channels that integrate internal information to enhance speed and efficiency, such as the use of the electronic document system (e-Saraban). Personnel should be developed in communication skills, including through training sessions or activities that promote relationship-building among staff.