The Influence of Work Motivation and Organizational Commitment on Job Satisfaction of Employees at BAAC Branches under the Lower Northeastern Regional Division

Abstract

This quantitative research aimed to investigate The Influence of Work Motivation and Organizational Commitment on Job Satisfaction of Employees at BAAC Branches under the Lower Northeastern Regional Division. The sample consisted of 326 employees, selected using quota sampling based on the proportion of staff in each province to ensure appropriate distribution and accurate representation of the entire population. Data were collected through a structured questionnaire and analyzed using descriptive statistics—frequency, percentage, mean, and standard deviation—as well as inferential statistics through multiple regression analysis. Hypothesis testing was conducted at the 0.05 level of statistical significance, which is widely accepted in social science research as it helps minimize the risk of Type I error while maintaining adequate sensitivity in detecting true relationships among variables. The findings revealed that all three studied factors—motivational factors, hygiene factors, and organizational commitment—had statistically significant effects on job satisfaction among BAAC employees in the region. Notably, organizational commitment was found to have the strongest impact. These results highlight the importance of enhancing both employee motivation and organizational attachment as a means to improve job satisfaction. In turn, this can lead to more effective operations and long-term success for the bank.