Developing a Management and Curriculum Model for Career Enhancement Using Digital Technology to Cultivate Entrepreneurial Skills

Abstract

          This research, titled "Development of a Management Model and Training Curriculum for Career Enhancement," had four main objectives: 1) to investigate the need for a training curriculum, 2) to study the components, steps, and relationships within a management model for career enhancement, 3) to design and develop a training curriculum, and 4) to implement and evaluate the developed curriculum.The sample group consisted of 30 participants, including undergraduate and postgraduate students, laborers, working professionals, and the general public. The research instruments were: 1) a questionnaire and interview guide on the needs of a new-generation entrepreneur, 2) a curriculum quality evaluation form, and 3) a post-training satisfaction assessment form. The study was conducted in three phases: Phase 1 involved studying principles, theories of career enhancement, and the needs for the curriculum; Phase 2 focused on designing and developing the curriculum; and Phase 3 involved piloting and evaluating the curriculum. The statistical analyses used were percentage, mean, and standard deviation.

            The research revealed the following key findings:

         1.The target group was interested in becoming entrepreneurs or starting a business to earn supplementary income while studying. Most participants lacked knowledge in business initiation, needed startup capital, and were interested in training courses on "online marketing media production" and "online platform personal branding." They preferred training on Saturdays or Sundays, emphasizing hands-on practice with experienced speakers.
        2.The career enhancement management model consists of four core components and six effective implementation steps.
        3.The designed and developed curriculum comprises 10 courses, each lasting six hours.
        4.The overall quality evaluation of the curriculum was at a "very appropriate" level. The overall post-training satisfaction was rated at the "highest satisfaction" level.