Guidelines for Promoting the Acceptance of the ThaID Application in the Area of Sai Thong Watthana District Kamphaeng Phet Province

Abstract

This research aimed to study the level of acceptance of the ThaID application in Sai Thong Watthana District, Kamphaeng Phet Province; and propose guidelines to promote the acceptance of the ThaID application in Sai Thong Watthana District, Kamphaeng Phet Province. A mixed-methods research design was employed. The research sample consisted of 375 individuals who had registered for the ThaID application and 8 key informants. The research instruments included a questionnaire and a structured interview form. Data were analyzed using statistical methods such as frequency, percentage, mean, standard deviation, and content analysis. The findings revealed that 1) the level of acceptance of the ThaID application in Sai Thong Watthana District, Kamphaeng Phet Province was at a high level overall (𝑥̄ = 4.31, S.D. = 0.31). The highest mean score was for perceived usefulness (𝑥̄ = 4.38, S.D. = 0.28), followed by perceived ease of use (𝑥̄ = 4.36, S.D. = 0.32), and attitude toward usage (𝑥̄ = 4.20, S.D. = 0.35), all of which were at a high level; and 2) the recommended guidelines for promoting acceptance of the ThaID application in Sai Thong Watthana District, Kamphaeng Phet Province included: encouraging concrete collaboration among government agencies, developing the system to accommodate all user groups, and building trust and verifiability by demonstrating that the system adheres to national data security standards.