Behavior and Motivation of Thai Tourists in Generation Y traveling to visit Chulamanee Temple in Samut Songkhram

Abstract

The objectives of this research were to study the behaviors of Thai tourists in Generation Y traveling to visit Chulamanee Temple in Samut Songkhram,  study the tourist characteristics that may impact the behavior of Thai tourists in Generation Y traveling to visit Chulamanee Temple in Samut Songkhram,  study the motivation of Thai tourists in Generation Y traveling to visit Chulamanee Temple in Samut Songkhram, and study the tourist characteristics that may impact the motivation of Thai tourists in Generation Y traveling to visit Chulamanee Temple in Samut Songkhram. The sample group consisted of 132 Thai tourists from the generation Y group. The sample size was calculated using the G*Power program according to the formula of Cohen (1977) by using a questionnaire to collect data. The statistics used in data analysis are descriptive for calculating, such as frequency, percentage, mean, and standard deviation, as well as inferential for statistical analysis, such as the Chi-Square Test, t Test, and F Test in hypothesis testing. The results showed that most of the sample group who visited Chulamanee Temple in Samut Songkhram. were female, aged between 27 and 31 years old, single status, domiciled in central Thailand, graduated with a bachelor’s degree, and their occupation was either private employee. The behavior of Generation Y is to purchase an amulet. It was found that it was their first trip and they traveled by car. The person they chose to travel with was their family. The expense was 1,000–5,000 Baht, and they knew about Chulamanee Temple in Samut Songkhram through the internet. The overall level of tourism opinions about motivation is high. The results of testing the hypothesis showed that personal factors had no effect on tourism as a whole and that personal factors did not motivate Thai tourists in Generation Y in a way that was significant at the 0.05 level