Innovative of Fashion and Lifestyle Products and Home Textiles from Local Textile Cultural Capital into International Level for Promotion of Creative Tourism

Abstract

An industrial Innovation of Lifestyle Products to International for Creative Tourism: Case Study of Ban Sao Luang Weaving Group, Mueang District, Nan Province. The research was qualitative research together with the creation of fashion and lifestyle products. The objectives were

(1) to find guidelines for textiles development from cultural capital to be the fashion and lifestyle products in the category of interior decoration and home textile products for the consumers in the capital; (2) to find guidelines of the tourist attractions development from fashion and lifestyle production sources which are textile cultural capital to promote creative tourism. The assignment of 34 key Informants who were professionals in fashion and lifestyle products design, interior products, and home textiles design, 9 key Informants from the category of cultural capital products, and 25 samples of consumers who have lived in the capital). An in-deep interview has been conducted from the collection of opinions that was consisted of key informants. The data validation and data analysis from the corresponding opinions. Data summary was conducted by statistical models, descriptive methods, and prototypes creations. The results of the study found that (1) the contemporary approach to applying textile identity from cultural capital is appropriated and consisted of the needs of consumers in the capital, (2) the guideline for the development of local textile products to fashion and lifestyle products in the category of interior design products and contemporary home textile can add value to the products. (3) Creation of short-term activities within the production sources of entrepreneurs from textile cultural capital to promote creative tourism can attract tourists.