Online Social Media Usage Behavior and Entrepreneurship Competencies of Students
Keywords:
Behavior, Online Social media, Student, EntrepreneurshipAbstract
This research aimed to study behavior for using online social media and entrepreneurship
competencies of students. The population of this research was 340 undergraduate students from
Walailak University. Data were collected by online questionnaires and analyzed by using a
computer program package. Statistical data analysis tools were frequency, percentage, mean,
standard deviation, and Chi-square.
The results were shown that students had used online social media such as Youtube,
Facebook, LINE and Instagram every day. It indicates that social media plays an important role in
all aspects of student life. Students had a high level of entrepreneurship competencies. The results
of the study indicate the importance of promoting entrepreneurial skills to students and pushing
students to experience with future business opportunities. And the results also were found that
school of students and behavior for using online social media in LINE and Twitter are related to
entrepreneurship competencies of students, statistically significant at 0.05. As well as educational
institutions to improve the curriculum, teaching and learning process through social media to
develop entrepreneurship competencies of their students that is the policy of human resource
development of our country in the digital age.
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