Mobile Banking Acceptance for Continuing Usage of Thai Commercial Banks
Keywords:
Mobile Banking, Technology Acceptance, Continuing UsageAbstract
This study applied the Unified Theory of Acceptance and Usage of Technology framework
(UTAUT) and individual differences to examine factors that have impacts on mobile banking
continuing usage. This study focuses on mobile banking applications offered by Thai commercial
banks. Data collection was gathered by using judgment sampling from respondents who have
experienced in using mobile banking application of Thai commercial banks.The results from 323
mobile banking users showed that performance expectation, effort expectation, social influence,
facilitating conditions have impacts on mobile banking continuing usage, but effort expectation
has no impact on continuing usage. The internet usage experience of individual difference has
significant impact on continuing usage whereas gender, age, and education have no impact on
continuing usage of mobile banking.
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บทความที่ลงตีพิมพ์ในวารสารวิชาการบริหารธุรกิจ สมาคมสถาบันอุดมศึกษาเอกชนแห่งประเทศไทยต้องเป็นบทความที่ไม่เคยได้รับการตีพิมพ์เผยแพร่ หรืออยู่ระหว่างการพิจารณาตีพิมพ์ในวารสารอื่นๆ การละเมิดลิขสิทธิ์เป็นความรับผิดชอบของผู้ส่งบทความโดยตรง
