Factors Affecting the Success of the Safe Natural Agriculture Community Enterprise Group at Maepan - San Kiang, Mae Chaem District, Chiang Mai Province

Abstract

           The objective of this research was to study factors affecting the success, the level of the success, and problems and obstacles of the management of the safe natural agriculture community enterprise group at Maepan - San Kiang. The samples, selected by purposive sampling, were 134 members of the safe natural agriculture community enterprise group at Maepan - San Kiang. The research instrument was a questionnaire. The statistics were mean, standard deviation, and Pearson’s product moment correlation coefficient.

The research findings were found as follows.

          Firstly, the benefit and income distribution and the management factors were related to the success of the community enterprise group with the statistical significance at the level of .01 and the values of the correlation coefficient (r) were at .658 and .606. The variables of the factors were related in the same direction at a quite high level. Secondly, the factors of the marketing management, the producing management, the financial management, the participation of the members, the ability of the leaders, the regulation of the rules, and the support from the private sectors were related to the success of the community enterprise group with the statistical significance at the level of .01 and the values of the correlation coefficient (r) were at .592, .590, .579, .570, .538, .519, and .502. The variables of these factors were related in the same direction at a moderate level. The factors of the development of the learning processes were related to the success of the community enterprise group with the statistical significance at the level of 0.01, and the value of the correlation coefficient (r) was at .244. The variables of these factors were related in the same direction at a quite low level. The factors of the support from the government sectors were not related to the success of the community enterprise group. The level of the success of the community enterprise group with the mean scores of the stability at 2.61, the consideration of the community potential at 2.51, and having the markets to sell the products produced by the group at 2.51 was at a high level. The problem found in the management of the community enterprise group was the marketing problem. The marketing problem consisted of the problems on the products that did not have various kinds of the products, lack of knowledge in designing the products, and the products’ packages, low sales, and lack of planning for marketing.