Product Development to Premium OTOP by Using Cultural Capital and Local Wisdom: A Case Study of Natural Dyne Silk of Hua Muang Weaving women group, Mahachanachai, Yasothon.

Abstract

The objectives of this research were 1) to survey markets to find the popularity of the natural colors and product patterns and 2) to develop natural dying silk products to Premium OTOP with cultural capital and local wisdom of a Ban Hua Mueang weaving women group at Maha Chana Chai District, Yasothon province. The research procedures were divided into 2 phases. The first phase was to survey markets to find the popularity of the natural colors and the needs of the product patterns. The samples were 520 people in the working ages. They were randomized by accidently random sampling from people shopping in the exhibition. The statistics used to analyze data were percentage, mean, and standard deviation. The second phase was to develop the products. The samples were 77 members of the Ban Hua Mueang weaving women group. The product development processes began from designing patterns, dying the fabric with the natural colors, weaving fabric, and developing the products according to the demand of the markets. The research findings were as follows.1. The guidelines for developing the products should focus on selecting the raw materials and silk threads with the high quality and the popular colors, namely, the colors that showed the balance of the nature: purple, pink, brown and light blue.2. The products of the Ban Hua Mueang weaving women group included natural dyed silk, women's dresses, appliances, and decorations.