การจัดการการท่องเที่ยวทางวัฒนธรรมเชิงศาสนาภายในวัดของชุมชนภาคอีสานตอนล่าง

Abstract

This qualitative research aimed to 1)study the background of the management of religious and cultural tourism at the temples in the communities located in lower Isan (the southern provinces of the northeastern region of Thailand), and 2) study the problems condition in the management of religious and cultural tourism at the temples in the communities located in lower Isan. The data was collected by document research and field research by using surveying, observations, interviews, and group discussions of 79 monks/person. The data was systematically analyzed and the results were presented as a descriptive information. The research results were as follow; 1. In the historical and background aspect, it was found that the religious and cultural tourist attractions in all 9 temples of lower Isan were not well-known for general tourists in the past. However, people nowadays could communicate quickly and easily through the using of various kinds of media. Moreover, the ministry of tourism and sports of Thailand had launched a policy to promote and support religious and cultural tourism by introducing a guidebook of 108 Buddhist tourism routes in Thailand, a guidebook suggested places for practicing dharma, a project of pilgrimage tourism to nine temples. A clearer picture of religious tourism was presented in the New Year's Eve 2016 with a number of Buddhist prayers who attended the activities at the temples etc. 2. In the problem conditions of the management of religious and cultural tourism at the nine temples located in lower Isan, it was found that 1) Planning consisted of (1) Human resource lacked of planning on preparing adequate tour guides and lacked of cooperation with communities, (2) Finance lacked of financial planning with communities and government agencies, (3) Facilities lacked of planning on preparing materials and equipment for readiness for tourism and , (4) Methods lacked of various work plans and lacked of community participation, 2) Implementation consisted of (1) Human resource was shortage of professional tour guides and giving the assignments which did not match the knowledge of persons, (2) Finance was inadequate and had limited budgets of working development, (3) Facilities were shortage of personnel to look after the buildings and tourist sites and, (4) Methods lacked of integrated work with all involved sectors, 3) Evaluation consisted of (1) Human resource lacked of continuous evaluation in all activities, (2) Finance lacked of financial evaluation in short-term and long-term periods regarding budget expenditures, (3) Facilities lacked of evaluation of materials and tourist attractions, (4) Methods lacked of evaluation of activities and information technology.