Cultural Products Management in the Mekong Special Economic Zone

Abstract

This research article aimed to 1. study the causal factors which impact cultural product management in the Mekong special economic zone, 2. formulate the cultural product management model in the Mekong special economic zone, 3. Evaluate the proposed cultural product management model in the Mekong special economic zone. Samples in this research was 544 people obtained by multi-stage sampling. Research instrument was the questionnaire which had discriminative power of 0.20-0.78 and the total reliability was 0.98. Statistics used for the data analysis were frequency, percentage, mean, standard deviation, Pearson's product moment correlation coefficient, kurtosis, skewness, and structural equation model (SEM). The research results were as the following: 1) The hypothesis model was consistent with empirical data. The ratio of X2/df = 4.40, RMSEA =0 .079, SRMR = 0.039, CFI = 0.93 and TLI = 0.92. The causal factor which influences the cultural product management in the Mekong special economic zone was the whole influence of the causal factor which matter to the cultural product management in the Mekong special economic zone which had a statistical significance at 0.01. By classifying from maximum to minimum influential coefficient, we found that the group leadership factor had a maximum path coefficient at 0.41, the management factor had path coefficient at 0.34, and group member’s competitiveness factor had path coefficient at 0.26. 2) The results of the establishment of the cultural product management model in the Mekong special economic zone consisted of 5 dimensions, 16 issues and 80 guidelines for development including 1) the group leadership development consisted of 3 issues and 15 guidelines, 2) the group member’s performance development consisted of 3 issues and 15 guidelines, 3) the outside partnership and network development consisted of 3 issue and 15 guidelines, 4) the management development consisted of 3 issues and 15 guidelines and 5) the achievement development consisted of 4 issues and 20 guidelines. 3) The affirmations of the cultural product management model in the Mekong special economic zone by 20 experts found that the cultural product management model in the Mekong special economic zone in all dimensions were conformed in the highest level (Md.=5) and had the interquartile range value (I.R.) at 0.00 level in all development issues and guidelines.