2 THE DEVELOPMENT OF SELF-DRIVE TOURISM ROUTES TO SUPPORT AND STIMULATE TOURISM IN THAILAND ROYAL COAST
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Abstract
This research aims to 1) identify and select potential areas for studying tourism routes, 2) create tourist routes, and 3) experiment, evaluate, and learn lessons from tourism route development to stimulate tourism in the royal coastal development zone. Research designs include research and development and mixed methods research. The target groups include tourism entrepreneurs, community leaders, local wisdom, executives of provincial tourism and sports offices, executives of the Tourism Authority of Thailand from Phetchaburi, Prachuap Khiri Khan, Chumphon, and Ranong provinces, 10 people each, totaling 40 people, and 40 tourists. The research instruments include interview forms, questionnaires, assessment forms, and tourist route models. Data were collected using in-depth interviews, group discussions, and observations. The research results revealed that 1) the selection of areas covered natural and cultural resource bases that could be comprehensively used in route planning. 2) Tourist routes included Phetchaburi with two routes, Prachuap Khiri Khan with three routes, Chumphonce with three routes, and Ranong with one route. 3) The experiment results with high-quality tourists revealed that tourists were overall satisfied at a high level. The aspects with the highest average values were the value and attractiveness of tourism and the environment of the attractions that were appropriately beneficial to tourists.
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